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How to update app prices safely: versioning, history, and rollback
Pricing automation without preview, history, and rollback is just faster manual work. Here's how to treat app pricing like code.
8 hrs ago
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Antonio Cappiello
1
App Store Localization: Beyond Language Translation
Most app store localization guides stop at language. The bigger lever is pricing that fits each country's economy.
May 8
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Antonio Cappiello
1
Shipping Prices Across SKUs and Stores: The Operational Checklist
Operational checklist for rolling out localized prices to App Store Connect and Google Play across all your products.
May 6
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Antonio Cappiello
Google Play In-App Purchase Pricing by Country: The Complete Walkthrough
A walkthrough of Google Play in-app purchase pricing by country: console mechanics, Pricing Templates deprecation, and what auto-conversion misses.
May 6
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Antonio Cappiello
Price Localization for Apps: ~1,000 Fields per App, 20-50% Revenue Lift
Price localization for apps is two jobs: research the right price per country, then update ~1,000 fields per app. Here's the work and the payoff.
May 4
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Antonio Cappiello
Google Play Pricing Templates Are Gone. Here's What to Do Now
Google removed pricing templates from Play Console. Here are 3 ways to manage per-country prices for your in-app purchases without them.
May 1
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Antonio Cappiello
April 2026
Apple's 12-Month Commitment Subs Don't Fix Your Pricing Problem
Apple’s new 12-month commitment subs change the billing cadence, not the price. They can’t retain users who never converted in the first place.
Apr 30
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Antonio Cappiello
Real Localized Pricing: PPP Baselines + Prices That Feel Local
Store auto-conversion is currency math. Real localization is PPP-style baselines + rounding rules that land in familiar thresholds.
Apr 29
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Antonio Cappiello
I Read All 336 Pages of RevenueCat's State of Subscription Apps 2026 Report (So You Don't Have To)
10 pricing and localization takeaways from RevenueCat SOSA 2026, explained for busy mobile app operators who ship subscriptions on App Store and Google…
Apr 27
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Antonio Cappiello
I Tried Localized Pricing and Hit a Wall So I Built PricePush
I adopted PPP-style localized pricing. Setting prices per country and deploying them across stores became the problem, so I built PricePush.
Apr 25
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Antonio Cappiello
February 2026
Localized Pricing for Subscription Apps: Why I Ditched One Global Price I adopted PPP-style localized pricing.
I adopted PPP-style localized pricing. Setting prices per country and deploying them across stores became the problem, so I built PricePush.
Feb 25
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Antonio Cappiello
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